Farmers Market

About The

Broadway Farmers Market

The Broadway Farmers Market promotes the exchange of fresh, quality, local food and agricultural products between the agricultural producers of Rockingham County and its residents and visitors. The Farmer's Market is comprised of local farms, food artisans and specialty goods producers wishing to bring you the best local fruits, vegetables, eggs, coffee, breads and much more to feed your family and friends.

Come visit to Farmers Market every Saturday at the Veteran’s Memorial Wall on Main Street in Broadway from Spring until Fall:

  • Spring/Summer Season: May-September 8am-1pm
  • Fall Season: September-October 9am-1pm

Get our weekly e-newsletter to see which vendors are attending any given date, information about special events and more!

COVID-19 Safety Information

TO minimize the spread of COVID-19 and adhere to the state’s guidelines for Farmers Markets, please follow these safety practices:

Pre-order with our vendors as much as possible! They each have their contact information on a facebook page or on our website. Some are able to take online orders, some would like you to call, email or text! All will have your order packaged and ready for pickup each Saturday.

  • Order and pay online if possible
  • Order by phone and pay at pickup
  • Pay with card if possible, or have exact change
  • Follow the signs for parking, or for traffic direction through the market!

For those who cannot pre-order, or if you order from one vendor but decide to buy from another, you will still be able to shop on-site, provided everyone adheres to the PPE and social distancing guidelines as well as:

  • Do not come to the market if you are sick!
  • Please wear a mask. This is mostly to prevent you from spreading any illness if you happen to be carrying it without symptoms
  • Stay 6 feet from other customers and from vendors/staff
  • Wash your hands - there will be a hand-washing station at the entrance and exit of the market
  • Please only have one person from your family enter the market
  • Please avoid more than one customer at a time with each vendor
  • Do not congregate or socialize in groups. Do not stop to eat on the market lot. All food is meant to be to-go.

Farmers Market Graphic



Brenda's Home-Made Pimento Cheese

Shenandoah County, VA


Staying true to a family recipe of over 50 years, Brenda's Home-Made Pimento Cheese is proud to share a bit of our family's tradition with you. Well known throughout the Valley, this cheese is perfect for your upcoming parties, social engagements and other events.

Cedar Heart Salvage Art

Rockingham County, VA


Hand crafted hand painted wooden signs, home decor, and puzzles, made from repurposed and locally salvage wood. Crochet items from second hand yard. We also grow many herbs, and have a large variety of fresh vegetabls and free range chicken eggs.

Fresh Start Farm

Rockingham, VA


Vegetables, herbs, and flowers.

His Childs Bakery

Singers Glen, VA


Local bakery that uses as many local products as possible.

L-Squared Fiber Arts

Grottoes, VA


Knit and crochet kids toys and adult accessories.

Overlook Farms Herbal Remedies

Bridgewater, VA


We make all natural remedies with primarily locally grown or locally foraged medicinal herbs, all natural, non gmo, no pesticides, etc. We use recipes from Appalachia and Native Americans. Salves, Tinctures and lotions, anti-aging face/body line, will be incorporating soaps into our line and always coming up with new products to help heal.


Broadway, VA


Saucey creates treats from local produce and berries - with a kick from an alcohol pairing!

Simply Farm to Table

Rockingham, VA


Fresh garden to table artisan foods.

The Chicken Coop

Rockingham, VA


Provides farm fresh eggs.

Wild Mountain Farm

Rockingham County, VA


A no spray farm using organic methods to cultivate the land, growing produce.

Interested in Becoming a Vendor?

Individuals or businesses interested in becoming a vendor at the Broadway Farmer's Market can complete the application online. If you have any questions please contact the Market Manager at

Complete the Online Application

Farmers Market
Hosted Events

The Broadway Farmers Market hosts a variety of community events throughout the 2020 season, these events include:

Farmers Market Events Graphic
  • May 5 - Spring Season Opening
  • August 11 - National Farmers Market Week
  • September 8 - First day of Fall Season, open at 9am
  • October 25 - Last day of Fall Season


Virginia Farmers Market Association & Fields of Gold

The Broadway Farmers Market is a proud member of the Virginia Farmers Market Association (VAFMA) and the Fields of Gold Shenandoah Valley Farm Trail

Virginia Farmers Market AssociationFields of Gold